Taco Bell Is Opening a Hotel

Taco Bell Is Opening a Hotel

Anyway, the point is people love Taco Bell so much that the company thought it would be advantageous to open a hotel and resort in Palm Springs this summer called, fittingly, The Bell. "At The Bell: A Taco Bell Hotel and Resort, fans will experience something even bigger and bolder, from design and entertainment to craveable food and beyond".

Taco-themed rooms. Taco-inspired poolside cocktails. There is an on-site salon for "Taco Bell-inspired nail art, fades and a braid bar". Just don't tell the kids you're going to Taco Bell for a week, because this natural evolution of the Taco Bell brand is only meant for superfans over the age of 18.

The Bell will open in August for a limited time.

The hotel and resort will also reportedly feature a "not-to-miss gift shop", which will offer exclusive apparel.

Unlike the other four Taco Bells in Champaign-Urbana, this one won't have a drive-thru and will adopt Taco Bell's new "Urban In-Line" concept.

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Imagine you're at the nightclub and when you get back to your room, you have a hankering for some Taco Bell. A few new menu items will also debut there.

While the hotel takeover is the company's biggest marketing event to date, Taco Bell has been reinventing itself for years.

Sadly, this foray into hospitality is short-lived (for now), and our collective dream of Taco Bell becoming the next Airbnb or Marriott is not a reality quite yet. "It will be fun, colourful, flavourful and filled with more than what our fans might expect", Thalberg says.

Taco Bell will start taking reservations for the hotel next month.

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