Google's pricey Pixel phones aren't selling, even at steep discounts

Google's pricey Pixel phones aren't selling, even at steep discounts

San Francisco: Industry-wide "pressures in the premium smartphone market" led to a drop in Pixel sales in the first quarter of 2019 compared to the same time previous year, a top official of Google parent company Alphabet has said. That is, if they will still be willing to market something that's not as popular as anticipated.

If you've been following the headlines in the smartphone world, then you know that Google is nearing the release of its Pixel 3a and Pixel 3a XL smartphones. Fast-forward to present day, and we have Google confirming that it's been having a tough time selling expensive Pixel 3 handsets in the past quarter.

The Bluetooth Special Interest Group (SIG) has certified the G020A, G020B, G020C, and G020D variants of the Pixel 3a XL. The company's CFO Ruth Porat said, "Hardware results reflect lower year-on-year sales of Pixel, reflecting, in part, heavy promotional activity industrywide given some of the recent pressures in the premium smartphone market".

While Google is poised and ready to expand the Pixel family, leaks are still coming in. Moreover, Google has already reduced the price of its brand new Pixel 3 and 3 XL by $200 on its online store. Based on the latest rumours, Google will debut a pair of brand-new Pixel smartphones alongside Android Q next week. However, Google explained on an earnings call this week that sales of its Pixel 3 have been lagging since its release.

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Back in October, we used Google's own statistics about Android versions out in the wild, combined with earlier estimates to conclude that Pixel 2 sales haven't been that great for the company.

Google CEO Sundar Pichai said the smartphone industry is "working through a phase where there is definite year-on-year headwinds".

Just how cheap would the mid range Pixel phones be?

Just yesterday, Alphabet reported that the 2019's first-quarter net income of $36.3 billion, with diluted earnings per share of $9.50.

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