Fiji Water Lady: Marketing genius or one hit wonder?

Fiji Water Lady: Marketing genius or one hit wonder?

Before Kelleth's identity was revealed, many referred to her as the Fiji Water Girl.

Jamie Lee Curtis is slamming Fiji Water for having the Fiji Water Girl (aka Kelleth Cuthbert) in the background of some of the 2019 Golden Globes photos. Specifically, as it was reported by, Cuthbert quickly made a name for herself on the Internet for photobombing several celebrity photos during the evening.

As Cuthbert causally photobombing celebrities on her way to inadvertent stardom, "Queen" and "icon" are just a few of the words used to describe her.

The Canadian-born model was hailed as the first meme of the awards season for her gutsy self-promotion, trending on social media as viewers applauded her ambition.

Her boss, Fiji Water, described her images as "ominous", which is a new one in terms of employer feedback, we have to say.

Either way, she was the most captivating red carpet presence, in spite of Timothée Chalamet's Louis Vuitton harness and Lady Gaga's shallow blue.

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"Well, you have creep up quietly, because if they know that you're there, it just ruins the whole moment".

Cuthbert, who usually works as a fashion model and commercial actress, said she wasn't intentionally trying to steal the spotlight - but rather her modeling instincts took over.

She claims the Golden Globes was a once in a lifetime experience, despite having been in the industry for 12 years. "It doesn't matter where you stand, you're in the crossfire of every shot", she commented. Richard Madden, Judy Greer, Idris Elba and Jim Carrey were all photobombed by her during the Golden Globes, not to mention Nicole Kidman and countless others. Fiji water's Twitter account even got in on the joke.

While she was surrounded by Hollywood stars, Cuthbert stood out in the photos, making direct eye contact with the camera. "I do love a good meme, so I think it's incredibly ironic and amusing that I'm one now", she told the glossy. According to Us Weekly, she specialized in "mental health and addiction counseling".

Before the end of the Globes telecast, her Instagram follower count was up to around 50,000 and as of Tuesday it was 179,000 and counting.

Who knows if we'll see Cuthbert gracing our screens again.

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